雅思大作文范文：广告的正面影响和负面影响

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雅思大作文范文：广告的正面影响和负面影响

雅思大作文题目：

Some people say that advertising has positive economic effects.Others think it has negative social effects because it will make people feel dissatisfied with who they are and what they have.

Discuss both these views and give your own opinion.

【话题分类】

媒体类

【题目解析】

题目大意：有人说广告能带来正面的经济效益，其他人则认为广告让人对自己感到不满，对社会有负面影响。

题型特点：要求对双方观点展开讨论，并给出自己的看法。

【难点】

本题话题是社会媒体中的广告，很多同学未必有深入思考和积累。

【写作思路】

开头段：引入话题、抛出争议；

主体第一段：呈现一些人的观点、提供相关细节、给出作者对此的负面评价；

主体第二段：呈现另一些人的观点、提供相关细节、给出作者对此的正面评价；

结尾段：总而言之，标明作者更加认同后者观点。

【参考范文】

Billboards,leaflets and TV commercials are pervasive in everyday life that constantly expose the average person to the latest and greatest products and services in the market.While applauding their incredible effectiveness in raising public awareness,critics point out that advertising can be bad for our wellbeing,whether or not we realize it.

Some people say that advertising is essential to the economy and should be given free rein,and I can understand their point of view.Companies selling popular products probably recognize the power of repeated exposure,without which even the most cutting-edge or easy-to-use items cannot translate into substantial sales figures.Workers in related businesses would also stress the importance of product promotion,as it creates a large number of jobs from graphic design to copy editing.Such economic benefits are,in my opinion,largely irrelevant to the average consumer,so allowing the full range of adverts to occupy people's time and attention may not be in their best interest.

There are other people who argue against advertising mainly for the sense of inadequacy it generates,a position that I can side with.Researchers warn that doubling spending on advertising would result in a significant drop in life satisfaction,a sizable consequence even when compared with bad life events like divorce and unemployment.Apart from research findings,it is common experience to watch beautifully crafted advertisements and feel anxious about not being able to afford the lifestyle presented on screen.I think this fabricated sense of inspiration and constant social comparison can do emotional harm to the average person,rendering the economic benefits insignificant in the long run.

To conclude,despite the obvious financial gains that advertising brings,its negative impacts on our psychological wellbeing can be overwhelming for society,especially in the absence of any regulation or restriction.It is therefore crucial for government authorities,manufacturers and advertising agencies to work together to maximize the economic benefits while minimizing its social costs.

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