2023年1月7日雅思大作文范文:消费者受广告影响力降低

2023年1月7日雅思大作文范文:消费者受广告影响力降低

You should spend about 40 minutes on this task.

Write about the following topic:

Research indicates that nowadays some consumers are much less influenced by advertising than in the past.

What do you think are the reasons for this?

Do you think this is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

【话题分类】

媒体类

【题目解析】

题目大意：研究表明，相比以往，如今的一些消费者更少地受到广告影响。你认为这个情况的原因是什么？这是一个积极的还是消极的发展？

本题是一个混合类题目，涉及到原因分析以及积极消极判断两个问题。话题方面虽然是广告类话题，但是出题角度较为新颖，并不像之前只是探讨广告的利弊，但仍然可以借助广告的一些特点对此现象进行分析。可以联想到人们认识到广告的功能以及本质，因此更不信任广告；由于网络和社交媒体发达，人们更在意其他顾客的评价而不是依赖广告进行购买决策；这个角度也可以说成是人们更加理性，关注商品质量而不是广告宣传。

在利弊方面，如果认为是积极的，可以想到对于消费者来说，可以节省不必要的花销，避免被广告诱导。公司也会更关注提升产品服务质量而不是花大量钱进行宣传，这对于消费者和社会都是有益的。

如果认为是消极的，则可以想到广告业的衰亡，一些新公司新产品可能无法被消费者所了解，阻碍企业的发展。

【写作思路】

开头段：转述题目，说明立场：认为是一个积极的发展。

主体第一段：回答该现象的原因。

主体第二段：指出是一个积极的发展，说明相关论点。

结尾段：再次表明人们这一现象的原因以及肯定其积极作用。

【参考范文】

Compared with the past,advertisements now have a less significant impact on modern consumers.This phenomenon involves a change in how people understand advertising and make purchase decisions,and I consider it a positive development.

Advertising becoming less influential rests chiefly on the fact that consumers of insight have realized the function of advertising is no more than marketing and selling products.They also understand that the item depicted in adverts is often exaggerated to look tempting and induce buying.With such a concept,it is natural for them to pay less attention to advertisements.Additionally,social media,where individuals share their thoughts and experiences about goods and services,becomes the platform for consumers to search for information before making a purchase.Often,it is these reviews,rather than advertisements,that people deem more reliable.

I would argue that this development is in the best interest of consumers and society.From consumers’perspective,they can save money otherwise used for artificial wants created and manipulated by advertisements.For instance,people who tend to ignore advertisements will not be swayed by persuasive information about the latest smartphone or kitchen appliances.The wiser purchase decision will benefit people financially,and the reduced consumption will ultimately protect the environment.Besides,the shift of focus away from advertising could force companies to concentrate on improving the quality of goods and services instead of investing a large sum in publicity,which can be conducive to progress in various fields.

In conclusion,the altered understanding of advertisements and the widespread use of social media have resulted in the less crucial role advertising plays;nevertheless,I believe this is a positive trend.

（275 words）

【语言积累】

involve v.涉及

chiefly adv.主要地

insight n.洞察力

depict v.描绘

exaggerate v.夸大

tempting adj.有吸引力的

induce v.引起，导致

concept n.概念

deem v.认为

be in sb’s best interest符合某人利益

perspective n.视角

artificial adj.人工的，人造的

manipulate v.操控

sway v.动摇

appliance n.家用电器

publicity n.宣传

conducive adj.使某事容易发生的