雅思口语话题及范文:Write about the following topic:Today, the high sales...

雅思口语话题及范文:Write about the following topic:Today, the high sales...

You should spend about 40 minutes on this task.

Write about the following topic:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.

您应该在这项任务上花费大约40分钟。

写下以下主题：

如今，大众消费品的高销量反映了广告的力量，而不是其销售所在社会的真实需求。

你在多大程度上同意或不同意？

给出你的答案的理由，并包括你自己的知识或经验中的任何相关例子。

你应该写至少250个字。

范文

"To buy or not to buy"is the essential question that faces every consumer. Before purchasing the ideal product，people must first grapple with the basic issue: does the product truly fulfil our desires，does it provide real utility，or is our desire to buy merely peaked by the"fantastic"poster tempting us to throw away hard- earned cash? The Pandora's box of consumer culture is amplified through advertising.

The term"consumerism"is defined as the equation of personal happiness with the purchase and consumption material goods. There is an irrefutable and definite link between consumerism and advertising.

No one can avoid the tremendous influence of advertising for good reason: advertisements inevitably show off the strengths of products，and as often as not make false or exaggerated claims about the utility performance，or impact of a product on the happiness of the consumer. In other words，advertisers go to great lengths to hype the product lines that can yield the highest profits. Take iPod for example，although it is not the best acoustic quality media player in the industry，more importantly，Apple has packaged it to be more than just a media player. According to the feedback given by iPod users in market research surveys，94. 7% of clients prefer to regard their iPods as a stylish accessory，not as a media player. Obviously，their actual needs （assuming that such needs exist at all）are distorted by a desire to be fashionable.

We can determine the power of advertising by posing a very simple question: what are our real needs? Technically，the primary necessities of human beings，and not their infinite desires，are what drive people to buy essential products. Basic necessities are all that are needed to meet the requirements of people's daily accommodation. Besides，people do need to focus more energy on spiritual and mental pursuits，areas that have nothing to do with consumerism. Informed by a sense of moderation and necessity，people would ideally use advertisements as a source of valuable information about products，and use their good judgment to choose among a reasonable choice of products.

All in all， people's shopping desires and consumer culture have been greatly exaggerated by advertisements. And the media shares a complicity for the corrupted customs of our consumer culture that have long since overwhelmed the pursuit of knowledge and wisdom that thrived in Shakespeare's time.

“买还是不买”是每个消费者面临的基本问题。在购买理想的产品之前，人们必须首先解决一个基本问题：产品是否真正满足了我们的欲望，它是否提供了真正的效用，或者我们的购买欲望仅仅是因为“梦幻”海报诱惑我们扔掉辛苦赚来的钱而达到顶峰？消费文化的潘多拉盒子通过广告放大。

“消费主义”一词被定义为个人幸福与购买和消费物质商品的等式。消费主义和广告之间有着无可辩驳的必然联系。

没有人能够出于正当理由避免广告的巨大影响：广告不可避免地会炫耀产品的优势，而且往往不会对产品的效用表现或对消费者幸福感的影响做出虚假或夸张的宣称。换言之，广告商竭尽全力宣传能够产生最高利润的产品线。以iPod为例，虽然它并不是业界音质最好的媒体播放器，但更重要的是，苹果已经将其包装成不仅仅是一个媒体播放器。根据iPod用户在市场调查中给出的反馈，94。7%的客户更喜欢将iPod视为时尚配件，而不是媒体播放器。显然，他们的实际需求（假设存在这种需求）被时尚欲望所扭曲。

我们可以通过提出一个非常简单的问题来确定广告的影响力：我们真正的需求是什么？从技术上讲，驱使人们购买基本产品的是人类的基本必需品，而不是他们无限的欲望。基本必需品是满足人们日常生活所需的一切必需品。此外，人们确实需要将更多精力集中在精神和精神追求上，这些领域与消费主义无关。在适度和必要感的指引下，人们会理想地利用广告作为有关产品的宝贵信息来源，并利用他们的良好判断在合理的产品选择中进行选择。

总之，人们的购物欲望和消费文化被广告大大夸大了。媒体与我们的消费文化中的腐败习俗有着共谋关系，这些习俗早已淹没了莎士比亚时代盛行的对知识和智慧的追求。