2022-06-28 16:53:46 来源:中国教育在线
一、Hotels and Tourist Industry听力原文:
Good morning everyone Today、lecture forms part of the Hospitality and Tourism moduleLast week I looked at the economy end of the hotel business;
this week I’m going to discuss the luxury end of the market.
Let's consider the following scenario...
You wake up in the middle of the night in a strange hotel miles away from home,disoriented most probably from jet lag,when even the most expensive surroundings can seem empty and dispiriting.
You have paid a great deal of money to stay in this first-class hotel with its contemporary technology,but according to recent research carried out by an international travel and public relations company,all is not well.
The research suggests that even the most opulent,luxurious hotels seem to have underestimated the most basic needs of their customers-be they travelling for work or pleasure:the need to feel at home in surroundings which are both familiar and inviting.
Do these findings,however,apply only to hotels situated in particular areas?
Is it possible that the external environment can affect a guest’s well-being?
The company's research covered a whole range of different hotel types,both independent hotels and those which are part of large chains.
They investigated chic so-called boutique hotels in the heart of downtown business districts,stately mansions located in the depths of beautiful countryside,and plush hotels built at the edge of tropical beaches surrounded by palm trees and idyllic blue ocean.
And the research concluded that what was outside the hotel building simply didn't matter.
This is a fascinating revelation and those of you hoping to move into careers in the travel and leisure industry would be well advised to look at the findings in more detail.
But back to the main point of this lecture...
the need to feel at home.
What can the hotel industry do about it?
And is the very idea so subjective that it's impossible to do anything about it on a global basis?
However,nothing stands still in this world.
One company has come up with the slogan‘Take Your Home With You’,and aims to provide clients with luxury serviced apartments.
Those in the business travel industry maintain that these serviced apartments dispense with all the unwanted and expensive hotel services that business travellers don’t want,while maximising the facilities they do want.
For example,not only sleeping and living accommodation,but also a sleek modem kitchen that allows guests to cook and entertain if they wish,at no additional cost.
The attractions of such facilities are obvious and it'll be interesting to see whether the company manages to establish a trend all over the world and make a lasting impact on the luxury accommodation market.
Now,finally I want to consider the psychology underpinning the traditional holiday hotel industry.
As a hotelier,how do you go about attracting people to give up the security of their own home and entrust themselves to staying in a completely strange place and sleeping in an unfamiliar bed?
Firstly,hotels exploit people's need to escape the predictability of their everyday lives.
For a few days people can pretend they are free of responsibilities and can indulge themselves.
Secondly,there is something very powerful in our need to be pampered and looked after,it’s almost as if we return to being a baby,when everything was done for us and we felt safe and secure.
And not far removed from this is the pleasure in being spoilt and given little treats-like the miniscule bottles of shampoo and tiny bars of soap,the chocolate on your pillow at night-and we actually forget that we are paying for it all!
Next week,Tin going to look at eco-hotels,a fairly new phenomenon but increasingly popular…
二、Hotels and Tourist Industry听力中文翻译:
大家早上好,今天的讲座是酒店和旅游模块的一部分。上周,我看了一下酒店业的经济端
本周,我将讨论奢侈品市场。
让我们考虑以下场景。。。
你半夜在离家数英里的一家陌生酒店醒来,很可能是时差造成的迷失方向,即使是最昂贵的环境也可能显得空虚和沮丧。
你花了很多钱住在这家拥有现代科技的一流酒店,但根据一家国际旅游和公共关系公司最近进行的研究,一切都不太好。
研究表明,即使是最豪华、最豪华的酒店似乎也低估了客户最基本的需求——无论他们是为了工作还是为了娱乐而旅行:在熟悉又诱人的环境中感到宾至如归的需要。
然而,这些发现是否仅适用于位于特定区域的酒店?
外部环境是否可能影响客人的健康?
该公司的研究涵盖了各种不同类型的酒店,包括独立酒店和大型连锁酒店。
他们调查了位于市中心商业区中心的别致的所谓精品酒店、位于美丽乡村深处的豪宅,以及在棕榈树和田园诗般的蓝海环绕的热带海滩边缘建造的豪华酒店。
研究得出的结论是,酒店大楼外的一切都无关紧要。
这是一个引人入胜的发现,对于那些希望进入旅游和休闲行业的人来说,最好仔细看看这些发现。
但回到这节课的要点。。。
需要有宾至如归的感觉。
酒店业能对此做些什么?
这个想法是不是太主观了,以至于在全球范围内都无法对此采取任何行动?
然而,这个世界上没有什么东西是静止不动的。
一家公司提出了“带你回家”的口号,旨在为客户提供豪华服务式公寓。
商务旅行行业人士坚持认为,这些服务式公寓免除了商务旅行者不想要的所有不需要的和昂贵的酒店服务,同时最大限度地提高了他们想要的设施。
例如,不仅有住宿和生活设施,而且还有一个时髦的现代化厨房,客人可以在不增加额外费用的情况下根据自己的意愿做饭和娱乐。
这些设施的吸引力显而易见,看看该公司是否能在全球范围内形成一种趋势,并对豪华住宿市场产生持久的影响,将是一件有趣的事情。
现在,最后我想考虑一下传统假日酒店行业的心理基础。
作为一个酒店经营者,你如何吸引人们放弃自己家的安全,把自己寄托在一个完全陌生的地方,睡在一张陌生的床上?
首先,酒店利用人们逃避日常生活可预测性的需求。
有几天,人们可以假装自己没有责任,可以放纵自己。
其次,我们需要被宠爱和照顾,这就好像我们回到了婴儿时代,一切都为我们做了,我们感到安全。
离这不远的是被宠坏的快乐和得到的小小的款待——比如小瓶子的洗发水和小肥皂,晚上枕头上的巧克力——而我们实际上忘记了我们是在为这一切付出代价!
下周,我们将去看看生态酒店,这是一个相当新的现象,但越来越受欢迎…
三、Hotels and Tourist Industry听力问题:
Question 31-34
Choose the correct letter,A,B or C.
31.According to the speaker,how might a guest feel when staying in a luxury hotel?
A.impressed with the facilities
B.depressed by the experience
C.concerned at the high costs
32.According to recent research,luxury hotels overlook the need to
A.provide for the demands of important guests.
B.create a comfortable environment.
C.offer an individual and personal welcome.
33.The company focused their research on
A.a wide variety of hotels.
B.large,luxury hotel chains.
C.exotic holiday hotels.
34.What is the impact of the outside environment on a hotel guest?
A.It has a considerable effect.
B.It has a very limited effect.
C.It has no effect whatsoever.
Question 35-40
Complete the notes below.
Write ONE WORD ONLY for each answer.A company providing luxury serviced apartments aims to:
•cater specifically for travelers
•provide a stylish for guests to use
•set a trend throughout the
Traditional holiday hotels attract people by:
•offering the chance to
•making sure that they are cared for in all respects-like a
•leaving small treats in their rooms-e.g.cosmetics or
四、Hotels and Tourist Industry听力答案:
31.B
32.B
33.A
34.C
35.business
36.kitchen
37.world
38.escape
39.baby
40.chocolate
五、Hotels and Tourist Industry听力答案解析
31.B讲座者介绍说...when even the most expensive surroundings...,对应题干,后面即出现正确答案seem empty and dispiriting,本题考查了考生对同义、近义词的掌握。同义替换:expensive=luxury,dispiriting=depressed。
32.B题干中的recent research和need为本题的重要指示词。所以当考生听到...the research suggests...the need to feel at home in surroundings which are both familiar and inviting.,就可以确定答案。同义替换:environment=surroundings,overlook=overestimated。
33.A讲座者介绍说...the company’s research covered...这句话正是第33题的题干信息,接着考生会听到讲座者介绍...a whole range of different hotel types...,对应第33题选项,答案为a wide variety of hotels。同义替换:cover=focus,a whole range of=a wide variety of。
34.C讲座者介绍说...and the research concluded that what was outside...,对应题干,考生应意识到第34题的答案即将出现,接着考生听到...outside the hotel building simply didn’t matter.。就可以正确地挑选答案。同义替换:no effect=didn’t matter。
35.business考生听到One company...and aims to provides clients with luxury serviced apartment...,对应题干,确定第35题的答案即将到来。考生随后听到录音中...that business travellers,对应试卷上的信息,答案为business。
36.kitchen题干中的stylish被原文中的sleek modern所替换。本题考查了近义词的互换。
37.world考生听到...to establish a trend all over the world...,对应试卷上的信息,就可以确定答案。同义替换:throughout=all over。
38.escape考生在录音中听到...firstly...会提示第38题的到来,而后面的secondly,and又为后两道题提供了提示,而题干中的ordinary routine life被原文中的everyday lives所替换。最终答案确定为escape。
39.baby接着考生会听到...secondly,there is something very powerful in our need to be pampered and looked after...,对应第39题试卷上信息,可以确定第39题答案的出现,随后考生听到...it’s almost as if we return to being a baby...,as if对应like,答案确定为baby。
40.chocolate当考生听到...miniscule bottles of shampoo and tiny bars of soap...时,对应第40题试卷上信息small treats...cosmetics,考生可以确定后面即是答案,最后答案确定为chocolate。
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