Box telecom剑桥雅思5-听力原文翻译及答案解析

一、Box telecom听力原文：

TUTOR:Right,Jason and Karin,now I asked you to look at the case study for Box Telecom as part of your exam assessment.

It's interesting because they are in the middle of problems at the moment and I want you to track how they deal with them.

Let's start with you,Karin.

Having read through the case study,can you just summarise what the problems were that Box Telecom had to take on board?

KARIN:Um,yeah...

Well of course what first came to their attention was that,despite a new advertising campaign,they were suffering from falling sales-and this is something that had many causes.

On top of that immediate problem,what had also happened over the last two years was that,although they had invested in an expansion plan,they had to face up to increased competition.

And,before they had a chance to get to grips with the effects of that,they were stalled by a strike and it was just when they were thinking about making a colossal investment in new machinery for their plants.

So they were really in trouble.

TUTOR:Yes,I think that's fair.

And Jason,you contacted the company,didn't you?

What did the company define as the reasons for these problems?

JASON:Well,I think they've hit on the right things-it would be easy to say they had invested too heavily,or at the wrong time,but in fact the signs were good and what they were set back by was high interest rates.

At the same time,their longer-term problems,which were affecting their market share,were eventually credited to poor training-and having looked at the details in their last report I think that's right.

TUTOR:So,onto the larger issues then.

Karin,what do you think the company will do?

KARIN:Hmm...

Well,obviously they have the choice of accepting the very favourable terms that another company-KMG Pic-have given them to buy them out.

That would mean creating a new company with a new image.

Or they could decide on a bolder move and offer some new shares if they wanted.

But I think they're much more cautious than that and expect they will start trying to find individuals who'd be prepared to back them with some of the capital they need.

TUTOR:Well,you mustn't always assume that dramatic problems require dramatic solutions.

Sometimes there's a simple fix such as changing the guy at the top.

If they truly are cautious,then I suspect they will seek to shut down some of their shops.

But a more ambitious approach,and one which I think would have more chance of success,would be to alter how they're running things-the management layers and the processes.

So in your analysis try to think of all the options.

Jason?

JASON:Yes,it's interesting because I've found it a really useful company to study.

Its problems cross all types of industries and it's lucky it's so big-a smaller or even medium-sized company would have gone under by now.

TUTOR:Ah well in fact,what I want you two to do is to go away when we've finished our discussion today and write a report.

We've looked in general at the telecommunications market in the UK over the last few sessions and I want you to take Box Telecom as an example and suggest some ways in which they might overcome their problems.

And outline the reasons why you think as you do-but try and keep it intrinsic to the company rather than dragging in other examples.

Is that OK,Karin?

KARIN:Yes,I think I can do that.

Personally I've got great hopes for it.

I think it will recover.

That advertising campaign they did was very strong and they're very innovative with their products-they set new trends.

The company's got to recover,don't you think,Jason?

JASON:Hmmm-I'm not sure.

I think it can but it's not a foregone conclusion unless they manage to attract the right level of investment.

The company definitely needs a boost and to attract more highly skilled workers if their recovery is to be long-lasting.

When I was talking to the marketing manager he said to me that he thinks the company had got a great management team-but he would say that,wouldn't he-but they are suffering from having to work with outdated production machinery and that could cost a lot to put right.

TUTOR:Well,personally I think the stock market is to blame.

I think they were expecting too much of the company and then inevitably it looked bad when it didn't perform.

The market should have had more realistic expectations.

And I disagree with you about the advertising campaign Karin.

That's where they could do with some innovation-to get sales kick-started.

Anyway,let's see what you come up with...

二、Box telecom听力中文翻译：

导师：好的，杰森和卡琳，现在我让你们看看Box Telecom的案例研究，作为考试评估的一部分。

这很有趣，因为他们目前正处于问题的中间，我希望你跟踪他们是如何处理这些问题的。

让我们从你开始，卡琳。

在阅读了案例研究之后，您能否总结一下Box Telecom必须解决的问题？

卡琳：嗯，是的。。。

当然，首先引起他们注意的是，尽管开展了新的广告活动，但他们的销售额却在下降——这有很多原因。

除此之外，过去两年发生的另一个问题是，尽管他们投资了扩张计划，但他们必须面对日益激烈的竞争。

而且，在他们有机会应对这一影响之前，他们因罢工而停滞不前，而当时他们正考虑在工厂的新机器上进行巨额投资。

所以他们真的有麻烦了。

导师：是的，我认为这很公平。

杰森，你联系了公司，是吗？

公司将这些问题的原因定义为什么？

杰森：嗯，我认为他们找到了正确的方向——很容易说他们投资太多，或者在错误的时间投资，但事实上，迹象是好的，他们被高利率所阻碍。

与此同时，他们长期存在的问题影响了他们的市场份额，最终被认为是由于培训不善造成的——我看了他们上一份报告中的细节，认为这是对的。

导师：那么，谈谈更大的问题吧。

卡琳，你认为公司会怎么做？

卡琳：嗯。。。

很明显，他们可以选择接受另一家公司KMG Pic给予他们的非常优惠的条件来收购他们。

这将意味着创建一个具有新形象的新公司。

或者他们可以决定采取更大胆的行动，如果愿意的话，可以发行一些新股。

但我认为他们比这要谨慎得多，预计他们将开始努力寻找愿意为他们提供所需资金的个人。

导师：嗯，你不能总是认为戏剧性的问题需要戏剧性的解决方案。

有时候，有一个简单的解决办法，比如更换高层。

如果他们真的很谨慎，那么我怀疑他们会试图关闭一些店铺。

但一个更雄心勃勃的方法，我认为更可能成功的方法，将是改变他们的管理层和流程的运行方式。

所以在你的分析中，试着考虑所有的选择。

杰森？

杰森：是的，这很有趣，因为我发现这是一家非常有用的公司。

它的问题涉及所有类型的行业，幸运的是，它的规模如此之大——一家小型甚至中型公司现在可能已经破产了。

导师：啊，事实上，我想让你们两个做的就是在我们今天讨论结束后离开，写一份报告。

我们在过去几届会议上对英国的电信市场进行了总体考察，我希望大家以Box Telecom为例，提出一些解决问题的方法。

并概述你为什么这样思考的原因——但尽量让它成为公司的固有特征，而不是拖沓地引入其他例子。

可以吗，卡琳？

卡琳：是的，我想我能做到。

就我个人而言，我对此寄予厚望。

我想它会恢复的。

他们所做的广告活动非常强大，他们的产品也非常创新，他们开创了新的趋势。

公司必须恢复，你不觉得吗，杰森？

杰森：嗯，我不确定。

我认为可以，但除非他们设法吸引到合适的投资水平，否则这不是必然的结果。

如果他们的恢复要持久，公司肯定需要提振，并吸引更多的高技能工人。

当我和市场部经理谈话时，他对我说，他认为公司有一支优秀的管理团队，但他会这么说，不是吗？但他们不得不使用过时的生产机械，这可能会花费很多钱来纠正。

导师：我个人认为应该归咎于股市。

我认为他们对公司的期望太高了，然后当它没有表现出来时，不可避免地看起来很糟糕。

市场应该有更现实的预期。

我不同意你对卡琳广告活动的看法。

这就是他们可以做一些创新的地方——开始销售。

不管怎样，让我们看看你想到了什么。

三、Box telecom听力问题：

Question 21-24

Complete the notes below.

Write NO MORE THAN THREE WORDS for each answer.

Box Telecom

Problems:been affected by•drop in

•growing

•delays due to a strike

Causes of problems:•high

•lack of good

Question 25-27

Choose the correct letter,A,B or C.

25.What does Karin think the company will do?

A.look for private investors

B.accept a takeover offer

C.issue some new shares

26.How does the tutor suggest the company can recover?

A.by appointing a new managing director

B.by changing the way it is organised

C.by closing some of its retail outlets

27.The tutor wants Jason and Karin to produce a report which

A.offers solutions to Box Telecom's problems.

B.analyses the UK market.

C.compares different companies.

Question 28-30

Which opinion does each person express about Box Telecom?

Choose your answers from the box and write the letters A-F next to questions 28-30.

28 Karin 28

29 Jason 29

30 the tutor 30

A.its workers are motivated

B.it has too little investment

C.it will overcome its problems

D.its marketing campaign needs improvement

E.it is old-fashioned

F.it has strong managers

四、Box telecom听力答案：

21.sales

22.competition

23.interest rates/rates of interest

24.training

25.A

26.B

27.A

28.C

29.B

30.D

五、Box telecom听力答案解析

Question 21 sales.falling和drop in表达同样的意思。

Question 22 competition.increased和growing是同义转换。

Question 23 interest rates/rates of interest.set back和cause of problems都表示造成问题的原因是……，另外，high提示考生答案马上出现。

Question 24 training.lack of good training表示缺乏良好的培训，和poor training表达同样的意思。

Question 25 A.try to find individuals who'd be prepared to back them with some of the capital they need.back表示支持，整句话表示努力找到能够向他们提供资本的个人投资者，这和备选项中的privateinvestors表达同样的意思。

Question 26 B.alter和change都表示改变。

Question 27 A.overcome their problems和solutions都表示解决问题。

Question 28 C.recover和overcome its problems都表示解决目前的问题，从问题之中的恢复过来。

Question 29 B.attract the right level of investment，表示吸引投资，因而，可以推测出答案应该是too little investment。

Question 30 D.do with some innovation表示需要具有创新性，和need improvement表达同样的意思。